Archive for April, 2012

Is it a business or a brand?back to top

by: admin April 10th, 2012

It should be both

Over the years the term “branding” has become one of the most important terms for a business looking to market itself successfully in a highly competitive and ever changing world. Well thought out and consistent branding can make a company. Look at Coke and Nike. These two companies are recognizable world wide. Their branding remains consistent and identifiable even when the language changes. The brand and the company become interchangeable. I know you are thinking, “These are huge companies, with huge marketing departments and budgets.” But, That is no excuse for any business, large or small, to suffer from poor branding. Here are several, easy to accomplish, steps to get you started on the right path to brand creation. Read the rest of this entry »